A product extension merger, also known as a congeneric merger, is when two businesses merge and group together their products. This allows them to expand their product line and get access to a bigger pool of customers. While the vendor knows the product best, the reseller knows the customer best, https://b2b-distribuidor48898.wikiconversation.com/7037292/a_regra_de_2_minutos_para_b2b_crescimento