The project was started off by Danish innovation firm EcoXpac in 2010, With all the Carlsberg Team becoming a member of in 2015 to initiate the “The environmentally friendly fibre bottle”, a venture where Carlsberg and EcoXpac were being collaborating on a first paper bottle prototype depending on recycled fibres. https://recyclableliquidsoapspackaging.blogspot.com/2025/02/the-growing-demand-for-eco-friendly.html